29/1/2012



Photo

My client – whose name shall remain concealed – again requires my unique set of creative services. Again, I deliver. – But first, an abbreviated back story – We have a friend  His name is Ruby My client believes Ruby is best classified as “A Hater” There existed a photo with this alleged hater in a very particular pose. In our digital social circle, it brought unexplainable joy to those who saw it. Little did we know that this crudely lit digital photograph would swell in popularity to become something Epic. A few days later, someone placed the popular meme font “Impact” on the photograph, adding stacks and stacks of isolated McRibs in front of the subject.  The People Loved It. This simple layout, completed in some archaic version of Microsoft Paint, was impressive enough to launch the next evolution which should be referred to as nothing less than a rudimentary change in the digital culture within our ring of friends. My client had an idea. He also provided all necessary photography. After isolating what came to be to known as “RubyMeme” in Photoshop (applying a slight feather on the edges and doing general color correction) I began placing the subject in front of his car - with “BORN 2 H8” digitally etched on his license plate. Neither I nor my client understood what happened. Underneath the clever photoshop techniques, a new genre of meme was born. MemeRealism was born. After making the RubyMeme available to the general public as a png file via email, other creative RubyMemes began popping up. Indeed, it was a successful campaign. But my client believed there was still something much larger over the horizon. And after a grueling week of work, it dawned on him.  He approached me with the idea of pouring a football cooler marked “Haterade” on Ruby Meme. It was excellent, but withing seconds, we began pushing our minds to the bring of creativity… and beyond.  MemeRealism was Realized. After retrieving and photographing the subject bottle of Gatorade with my DSLR / 1.2 35mm, I began using various tools in Photoshop, fonts, and effects to achieve this final result. A solid afternoon’s work. Of this, I am proud.

My client – whose name shall remain concealed – again requires my unique set of creative services. Again, I deliver.

– But first, an abbreviated back story –

We have a friend 

His name is Ruby

My client believes Ruby is best classified as “A Hater”

There existed a photo with this alleged hater in a very particular pose. In our digital social circle, it brought unexplainable joy to those who saw it. Little did we know that this crudely lit digital photograph would swell in popularity to become something Epic.

A few days later, someone placed the popular meme font “Impact” on the photograph, adding stacks and stacks of isolated McRibs in front of the subject. 

The People Loved It.

This simple layout, completed in some archaic version of Microsoft Paint, was impressive enough to launch the next evolution which should be referred to as nothing less than a rudimentary change in the digital culture within our ring of friends.

My client had an idea. He also provided all necessary photography. After isolating what came to be to known as “RubyMeme” in Photoshop (applying a slight feather on the edges and doing general color correction) I began placing the subject in front of his car - with “BORN 2 H8” digitally etched on his license plate.

Neither I nor my client understood what happened. Underneath the clever photoshop techniques, a new genre of meme was born. MemeRealism was born.

After making the RubyMeme available to the general public as a png file via email, other creative RubyMemes began popping up. Indeed, it was a successful campaign.

But my client believed there was still something much larger over the horizon. And after a grueling week of work, it dawned on him. 

He approached me with the idea of pouring a football cooler marked “Haterade” on Ruby Meme. It was excellent, but withing seconds, we began pushing our minds to the bring of creativity… and beyond. 

MemeRealism was Realized.

After retrieving and photographing the subject bottle of Gatorade with my DSLR / 1.2 35mm, I began using various tools in Photoshop, fonts, and effects to achieve this final result. A solid afternoon’s work.

Of this, I am proud.